About the Talk

Art Direction

From vision to product

In this presentation we will discuss how to build on an idea and take the steps needed to create a product. We will touch upon the different approaches from Board games / Tabletop, Advertising, Television and of course, Video games. We will discuss how these industries differ and at the same time we will analyze the elements which remain constant in building a strong brand, IP or project. I will be providing examples from my experience and also look at how various companies have created long-lasting and enduring brands. We will look at high profile IP’s i’ve had the pleasure of working with and all the hard learnings that came from them.

About the Speaker

Cristian “Sickbrush” Chihaia is an Art Director and Concept Artist working in the media industry for over 12 years. From Graphic design, Television, Film and Advertising all the way to Tabletop and Video Games, he’s been in love with creative troubleshooting and providing the best visual solutions available. An all-around nerd and a curious learner, he’s an active part of the global art community, walking the world and sharing hard-earned knowledge with art professionals and enthusiasts.